Advertising: Information or Manipulation

Advertising is manipulation of the human mind to purchase a certain brand of product. Huge companies invest millions of dollars into advertisement in which they believe they are “Informing the public” of new and improved materials. Realistically within the advertisement s are subliminal messages that persuade people to buy that certain brand even though there may be other cheaper alternatives. Yes there is an understanding that the big companies have a lot of money and may be able to produce a more reliable product, but wouldn’t it be more reasonable is everyone handed out a product that was just as equal for the same low price. Big companies spend months creating commercials with small innate details to get people to buy their product. Things such as: Bright flashy eye catching commercials, people using the product (look happy and proud), back ground details, and sometimes to even go as far as even the way the logo looks, there can be a subliminal message without you even knowing it. There are many examples of big name companies adding subliminal messages into their logo/brand/ advertising. The main focus of their underlying message is ‘sex’ and professors say that without a doubt subliminal messaging works. The reason why this works so well is because the human mind or the subconscious is much strong that the mind that is on the lower level, or the conscious level. The subconscious level has a strong effect on what a person will do next. This is the reason why big name companies as gaining so much money, because they portray a subliminal message of sex, people are more likely to buy that product because subconsciously they are thinking about sex when they have it.